If you have some creative and engaging content strategies for your brand then here awaits millions of souls for you. Instagram with an average of 700 million monthly users is a great platform for the brands to feature their products and earn customers. Let us explore the main reasons why Instagram marketing is essential for marketers.

Repository of audiences

Instagram, a social media platform with a large well built users you can help to hit your consumers easily if your target is set right. With well-chosen hashtags which coincides with your business, you can make your brand reach the targeted market. Many companies use hashtags that suits their portfolio repeatedly and conduct campaigns to engage their targeted consumers.

Over usage of hashtags or usage of hashtags that misfits your business may have a negative impact. Analyse before you choose. 

Brand awareness and positioning

Visually attractive posts is 65% more engaging than text-only posts in Instagram. Brands use common colour codes and creative designs to make users identify their brand at first sight before reading the contents. Even many brands create their portfolio on Instagrams to showcase their products and create brand awareness.

Nike posts impressive and inspirational IGTV videos and photos featuring sports personalities. Nike strongly positioned itself among its targeted customers and created a sense of motivation.

Weave your brand story

We the human beings always lend our ears to interesting stories. The same can be made in Instagram stories too. Through Instagram stories brands narrate their own product and service stories. Some firms conduct contests through Instagram stories. Since stories disappear within 24 hours it creates a sense of urgency in humans thus grabbing their attention.

Engagement of consumers

Through campaigns and contest brands create customers engagement. This customers engagement is also done through user-generated contents. The brand GoPro post their user’s adventurous videos and it also makes the other interested people towards their brand to feel the product. User-generated contents will also earn good trust in the products from the target audience.

Feedback and Follow up

The campaigns through hashtags and contents helps brands to acquire feedback from the consumers. Since Instagram is a social platform the competitor’s strategies can be followed and the improvements can be done accordingly.

Lays used the hashtag #DoUsAFlavor on social media and suggested their consumers to vote for their favourite flavour. This helped Lays to identify which flavour of their brand is highly preferred by their consumers.

Keeping up with the trend

If you are not with the trend there are wide possibilities that consumers will forget your brand. Many firms weave their Instagram contents with the current trend to make a trendy connection with consumers.

Instagram is like an open-air concert organised by a top-notch brand. If you grab the opportunity and rock the floors well, a huge fandom awaits for you. If you are looking for the best social media marketing companies in Chennai, then Aorta should be your first choice.

Dhivya Manick

Dhivya Manick



 Dhivya is a fiction fanatic. She believes in the magic of words since words are great decision makers of situations. She is passionate about writing articles, poetries, and quotes. As a student pursuing MBA she wishes to convey the business concepts and her views on it through simple understandable language. Dhivya is currently writing articles focussing on business and management.

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