If you have a business or just an idea, then you should know about lead generation. Lead generation is the set of actions or processes that involves identifying and nurturing potential customers to purchase a business’s offerings. It is always important for a business to find a unique way to attract people to our business. Technology plays a big role, it gets updated every single day, and if we want to be a leader, we need to be good at gathering information to keep our business up to date. 

The term ‘Digital’ has its own share of definitions, but when it comes to the business market, it mainly refers to digital marketing. One of the main goals of digital marketing is to generate leads. Only through this can we follow the lead and there are several lead generation companies in this regard. Lead generation agencies come up with different marketing strategies to grab the attention of their client’s target audience and generate enquiries. The strategies need to align well with the client’s brand and budget. Some prominent means to generate leads are:

  • Content Production
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)

Content Production – The goal of content creation is to create and share relevant content (texts, images, videos, messages,etc) so that your target audience is familiar with your brand, product, or service.

  • 70% of marketers are actively investing in Content production (HubSpot, 2020)

SEO – Focus on a company’s visibility in organic search results. If a business’s website shows up in the first page of Google rankings for a relevant search query, it can attract a large number of visitors to the site, which increases the chances of conversions.

  • About 64% of marketers actively invest time in search engine optimization (HubSpot, 2020)

SMM – Effective Social media marketing strategies can help you understand marketers reach, create brand awareness, and generate leads through apt social media platforms.

  • Facebook is today the primary channel for targeting B2C audience as well as B2B audience to a larger extent
  • LinkedIn is the second most popular social media platform used for B2B lead generation. With several advanced tools like Sales Navigator, lead generation works like a charm in LinkedIn

SEM – Search engine marketing is the practice of generating traffic to your website by running ads on Search Engines. As most people run down their doubts on Google, it is important that you run Ad campaigns on Google. Search Ad is the most common type of Google Ad, which is not only cost-effective but also an easier way to generate leads to a business.

Different lead generation companies come up with different ideas to serve their client’s lead generation needs. Make sure you pick the right lead generation agency that best matches your business needs and budget. If you are looking for one such agency, Aorta Digital Services can help you out. 

Abilash E

Abilash E



Abilash is a creative thinker. He has recently started writing articles to showcase his creative thoughts in the field of digital marketing. His self interest backed with creative thinking and analyzing skills has turned him into a blogger. With deep love towards creativity, he wants others also to experience the same magic. Abilash is also a graphic designer who comes up with out of the box thoughts when it comes to delivering a marketing message through creatives.

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