Who will not like if you pay attention to them? This is what personalization exactly does. Nowadays personalized email marketing is creating tremendous engagement. In this article let us look into a few tips to effectively run the personalized email marketing.
Segmentation
Once you are with the data set segment your customers according to the business you do. While selecting the demographic factors or some other factors for segmenting make sure that the segmentation fit I to your core business. Let us look into a brilliant example of segmentation.
Paper style is a wedding website. In order to boost up their email campaign, they decided to segment their customers based on this one question. They have also identified that not all customers visit the site for the same reason. So they put forward these two questions to their consumers. “what are you planning for?” “Your wedding or friend’s or relative’s wedding?”
Arriving at the answers for the above questions they channelized their email campaigns according to the segmentation and they acquired tremendous engagement. It is also important to ask the right questions to your consumers.
Triggering emails
One of the effective strategies in personalized email marketing is email automation. Through email automation, the software will automatically send email to your consumers based on the criteria you have set.
Consider the example of Facebook. If you have not used the facebooks for a long time, an email will pop up in your mailbox. It is an example of behaviour triggered email based on your behaviour trait of your usage.
Browsing history
The cookies collected through the co summers browsing history consist of a repository of data for your personalized campaigns. You can sketch the behaviour of consumers through their browsing history. For example, the same will not reply to the email which is sent in the morning but will reply in the evening. Cookies will help you to a large extent to sort out many such behaviours.
Unique and personalized content
Instead of sending stacks of emails to concentrate on the quality of the emails you send. While sending personalized emails design your contents in a less formal way. Employ humour and relevant data of the consumer you have collected. Never forget to mention the names of the consumers in the email. Because names connect to the people psychologically.
Occasions
Be with your subscribers on their special occasions. Usually, people like others to remember their important moments. Give importance to the personal messages to the consumers rather than full promotion for your brand during occasions.
I hope the above article has added some value for you. To know more about the digital marketing services we offer, visit our services page and reach out to us for personalised insights.
Dhivya Manick
Author
Dhivya is a fiction fanatic. She believes in the magic of words since words are great decision makers of situations. She is passionate about writing articles, poetries, and quotes. As a student pursuing MBA she wishes to convey the business concepts and her views on it through simple understandable language. Dhivya is currently writing articles focussing on business and management.