Long-tail keywords are the keywords which are quite longer than the usual keywords having lesser search volumes and higher conversion rates. However Long-tail keywords are not widely used by many bloggers like other short keywords due to the hesitation caused by ignorance. In this article let us understand the importance of long-tail keywords and how to use them.
Why Long-tail keywords?
Outwit your competitors
Long-tail keywords are more specific about your product or service. Hence it is less likely to be used by tones of your competitors who uses the common short keywords. This specification will help you to outwit your competitors.
Let us look into an example. Consider you are running a restaurant serving only with Italian cuisines. Instead of using the keywords like “restaurant” and “Italian” which is surfed by millions in which many of them will not be your valuable customers, you can use keywords like “Italian cheese Pizza”, “Italian instant noodles” which will be more specific to your audience.
Hit your target audience
Consider the same restaurant example above. People who want to specifically eat “Italian cheese Pizza”, “Italian instant noodles” will definitely search with these kinds of keywords. Hence there are larger chances of hitting your desired target audience.
Write what people search
People more often search to learn something or to avail a product and service. The people who search with these two objectives mostly use long-tail keywords to get more specific answers. Hence brilliantly leverage long-tail keywords with your products putting your shoes on customer’s legs.
Higher conversion rates
Since long-tail keywords are audience-specific there are more possibilities of them converting as your leads and clients. The ultimate aim of any business will be higher conversion rates. Long-tail keywords are huge contributors for this purpose.
If you want to rank your website well with single or very few keywords then long-tail keywords are the best option for it. Instead of swimming in an ocean of competitors for short and common keywords, you can rank your website better with minimum real competitors.
Long-tail keywords with a few important phrases makes your context worthy and valuable. If you properly weave your content with long-tail keywords it makes your content deep and descriptive with high value to customers.
Beyond all these long-tail keywords are more often used in voice search assistants.
I hope the above article adds some value to you like long-tail keywords do for business.
Dhivya is a fiction fanatic. She believes in the magic of words since words are great decision makers of situations. She is passionate about writing articles, poetries, and quotes. As a student pursuing MBA she wishes to convey the business concepts and her views on it through simple understandable language. Dhivya is currently writing articles focussing on business and management.