Memories!! How does this word sound? Is it remaining you of something? Yes, definitely it will. Because mostly long-lasting memories are surrounded by unforgettable stories. The same applies to digital marketing. If you make your brand reach the customers through strong storytelling no doubt your brand will hit. In this article let us explore how to weave storytelling with digital marketing
Frame the key concept
Identify and plan the concepts or ideas you want to deliver to the audience. Be clear of the objectives that you are going to achieve through delivering the concept.
Sketch your target audience
Once you are clear with your core concept to be delivered sketch your target audience. Choose the target audience to whom you want to deliver the message. They are mostly your target customers.
Weave the story with brand values
Plot the story in such a way that it finally reveals your brand values. At the end of observing your content audience has to sort out the brand values. That is the success of storytelling.
Choose the appropriate medium
There are ways such as written, visual, and oral through which you can deliver the content. Choose the best medium that fits your brand and content.
Engagement through story
Create a curiosity in the minds of people through your story. This can be done by putting some interesting question to the audience along with your promotion. Interesting questions through contest or other ways will increase the audience engagement. Creating a unique character for your brand and then delivering the content will be more appealing.
Let us see an interesting example of storytelling. During a specific period in the past, almost all the hospitals were supplied with “Pampers”. To catch the market share “Huggies” promoted a campaign named “No baby Unhugged”. Huggies came with this idea after intensive research that hugs helped on newborn babies well being.
Keeping this in mind they featured a newborn baby and mother in hospital hugging and quoted the values of hugs. This campaign boosted the sales of Huggies by 30%. Huggies storytelling also delivered the message that Huggies is the best gift that a mother can give her baby.
Always try to sketch your stories focusing on emotions and USP(Unique Selling point). This will leverage your brand with your audience in the most effective way.
Who will not like stories? Bedtime stories, Childhood rhymes, gossips, memorable incidents, everything is surrounded by stories. Like the author Savi Sharma said “ Everyone is a writer and everyone has a story to tell”, tell your story to the audience in such a way that they narrate your story and more than that your brand.
Want your business to tell their most interesting stories to their customers and prospects through effective marketing channels digital marketing services could help.
Dhivya is a fiction fanatic. She believes in the magic of words since words are great decision makers of situations. She is passionate about writing articles, poetries, and quotes. As a student pursuing MBA she wishes to convey the business concepts and her views on it through simple understandable language. Dhivya is currently writing articles focussing on business and management.