A few years back, companies weren’t serious about social media marketing. They considered social media to be solely a source of entertainment. But things have changed considerably in the last one or two years. With the substantial increase in user base across all social media platforms, companies look at these platforms to create business opportunities.
Ten years back, YouTube gave you the option to skip Ads directly. A few years back you had the option to skip Ads after 5 seconds. In recent times, YouTube makes sure you cannot skip the first Ad. You are forced to view the Ad before moving onto the video you picked to view. All these are a clear sign of these platforms moving into a more business-making platform. But you can’t blame them. Being the topmost evident video search engine platform and the second most searched platform, YouTube is a great platform for businesses.
Social Media platforms offer a cost-effective means of marketing your products and services. Even with Rs 100, you will be able to run an Ad campaign to promote your offerings across Facebook and Instagram. These marketing campaigns can be tailor-made for your target groups, which makes it all the more effective. Companies can run re-marketing campaigns for the audience who interacted with their Ads earlier. Facebook and Instagram come as effective B2C marketing platforms.
LinkedIn is an effective B2B marketing platform. It serves as the most-detailed marketing platform for businesses. If you want to send a mail to a particular professional belonging to any company, you can do it through LinkedIn. Yes, it is the most costly social media marketing platform. But it serves as a powerful B2B marketing platform.
just like how a website was mandatory to have for businesses, social media presence has become a must-have for most businesses. Social Media platforms provide a business the comfort of getting close to their customers and build meaningful relationships. It is these relations that help in building a powerful brand. But, are you confused about how to carry out social media marketing for your own business? Are you exploring opportunities in the space of social media marketing?
You could take up social media marketing training with us. In a month’s time, you will be able to learn Social media marketing in a detailed manner. After all, what better way to learn social media marketing than from a digital marketing agency themselves.