Finding and analyzing keywords that users enter into search engines to utilize that data for a particular purpose, most commonly for search engine optimization (SEO) or digital marketing purposes, is known as keyword research. Researching keywords can uncover queries to target, the popularity of those queries, the difficulty of ranking for those queries, and more.
Step 1
Reduce your keyword list with Google Keyword Planner. Google’s Keyword Planner estimates keyword search volume and traffic. Use Keyword Planner and Google Trends to fill in the gaps. Use the Keyword Planner to flag terms that don’t help you maintain a healthy mix. Check Google Trends before deleting anything. Investing in low-volume terms now could pay off later. You may be looking at an unwieldy list of terms and need to narrow it down. Google Trends can help you identify rising terms that deserve more attention.
Step 2
Prioritizing low-hanging fruit, prioritizing low-hanging fruit means targeting keywords your website’s authority can rank . Since large companies are well-established, Google usually gives them authority over many topics when they target high-volume keywords.
Consider low-competition keywords. You can take it if no other articles are competing for the top rank.
Step 3
Check the keyword MSV in the search (Monthly Search Volume). You can write content that people will want to find with the assistance of MSV. The number of times a query or keyword is entered into a search engine in a given month is called the monthly search volume. Searchvolume.io and Google Trends offer a free service allowing users to discover the most searched keywords within related keyword clusters.
Step 4
Find head and long-tail keywords in every bucket. Head terms are one-to-three-word keywords and are needed for a balanced keyword strategy. Head terms rank harder than long-tail terms because they’re searched more. Which term ranks hardest? If you’re a blogger, someone searching for that specific thing is probably a better customer than someone searching for something generic. Long-tail keywords help identify searchers. Mix and work on head terms and long-tail keywords in keyword lists.
Step 5
Check competitors’ keyword rankings. Avoid copying competitors. Competitor keyword priority doesn’t matter. Refine your keywords by studying your competitors. Improve your ranking for competitor keywords and avoid ignoring your competitors’ ignorance. This could boost long-term market share. Understanding the balance between competitive and realistic terms will help you maintain a similar balance to long-tail and head terms. Remember, you want a list of keywords that gives you quick wins and helps you reach more difficult SEO goals.
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