What is meant by conversational bots?
A chatbot is an artificial intelligence-based computer program that facilitates text- or audio-based conversations. Digital assistants, or chatbots, are simply added to your websites, social media accounts, landing pages, or any other place where interaction is required to grow your business.
Over the past few years, chatbots have become more and more common; chances are, you’ve either intentionally or unintentionally interacted with one. Have you ever been browsing a website or online store looking for a product when a window appears on your screen asking if you need assistance or providing suggestions based on the keywords you entered in your search query?
Yeah! The chatbots are those.
Benefits of conversation Bots
As conversational marketing grows day by day, here are the listing few benefits of conversation bots,
Increase lead generation – When your sales team is busy or unavailable, you can rely on a lead generation chatbot to promptly answer sales queries and filter prospects by asking questions.
Increase customer engagement – Using an AI bot allows you to communicate with a larger targeted audience and consistently increase engagement.
Save time and money – Bots are a one-time investment that can be available 24 hours a day, seven days a week, allowing you to engage customers with real-time responses and easily scale your marketing conversations with minimal resources.
Provide faster responses – Using a bot can help you provide prompt responses to users, resolve queries more quickly, and ensure a positive user experience, all of which improve your brand’s credibility.
Collect data for analysis – A chatbot template for marketing can assist in collecting data from customers and gaining critical insights into the needs and preferences of your target audience, resulting in better communication results with your marketing.
How Can Conversation Bots Improve Your Marketing Funnel?
A marketing funnel is one of the important parts of Digital Marketing that helps you to grow your business. Marketing Funnel comes with 4 different stages where the lead goes through different stages and takes action,
You must let people know you exist before your company can draw in customers. A consumer learns about a brand or product during the awareness stage. Sales chatbots can raise the customer’s level of awareness by offering a personalized experience, even though the majority of potential customers reach this stage through advertising, email, YouTube ads, or social media.
When a lead expresses interest in a particular good or service, they start looking for more details. They could use the form you provide on the page to send an email, visit the Contact Us page, or call a salesperson. For a quicker response time, you could also employ a sales chatbot.
The lead is currently considering whether to make a purchase. Informational content and advertisements are the most popular traditional marketing strategies used in this area, but chatbots could also work as an extension of your sales and marketing team.
4. Take action
The customer purchases a product or signs up for a service at the bottom of the funnel. At this point, a human usually intervenes to assist the customer in making the purchase. Depending on the sector, a chatbot could help the customer renew their subscription or make a repeat purchase.
With Aorta’s best Digital Marketing services you can grow your business in this digital world and scale up tremendously.