by Aorta Admin | Aug 3, 2020 | marketing
Even though Podcast took its form several years ago, it is on the track currently to bang the success in the business world. In this article let us explore why podcasting is essential to digital marketing Captive Audience As podcasts are usually aired in a specific...
by Aorta Admin | Aug 2, 2020 | marketing
Each and every business needs to have a basic understanding of its brand and then only explore means to perform lead generation. Let’s start with what a brand image means. Brand image is the customer’s perception of your product or services and Lead generation...
by Aorta Admin | Aug 1, 2020 | marketing
Why Facebook? According to Statista, there are more than 2.6 billion active monthly Facebook users across the globe. Facebook is the most used social media across the globe with more number of active users, Facebook is not only a platform for social connect it has...
by Aorta Admin | Jul 31, 2020 | marketing
Artificial Intelligence basically involves machines to think like humans. Artificial Intelligence is one of those technologies creating a storm in the field of business. As we know that there is no digital marketing without technology. In this article let us look into...
by Aorta Admin | Jul 29, 2020 | marketing
First, let’s hop into the definition given by the content marketing institutes. “It is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately...
by Aorta Admin | Jul 28, 2020 | marketing
Why digital marketing? Marketing activities which are done through electronic devices or through the internet is referred to as digital marketing. There are different kinds of digital marketing strategies such as Search engine optimization (SEO), Social Media...
by Aorta Admin | Jul 27, 2020 | marketing
Long-tail keywords are the keywords which are quite longer than the usual keywords having lesser search volumes and higher conversion rates. However Long-tail keywords are not widely used by many bloggers like other short keywords due to the hesitation caused by...
by Aorta Admin | Jul 23, 2020 | marketing
Nowadays, all companies are promoting their business through online means – Google and social media platforms. Do you have any idea how a promotion exactly works? – Here’s a simple explanation. when a user sees an Ad post, be it Google or Facebook or...
by Aorta Admin | Jul 21, 2020 | marketing
Have you ever thought that why haven’t we started marketing on a platform that has one billion users when we market on platforms which has million active users? Can you guess about which platform am I speaking about? The SMS based platform WhatsApp, which has...
by Aorta Admin | Jul 20, 2020 | marketing
Why twitter? Twitter is one of the fastest-growing social media platforms across the globe, According to Oberlo, there are 330 million monthly active users and 145 million daily active users on twitter. Almost 75% of B2B Business market their product/services in...
by Aorta Admin | Jul 19, 2020 | marketing
Who will not like if you pay attention to them? This is what personalization exactly does. Nowadays personalized email marketing is creating tremendous engagement. In this article let us look into a few tips to effectively run the personalized email marketing....
by Aorta Admin | Jul 16, 2020 | marketing
The role of Chatbots for lead generation! What does chatbot really mean? Chatbots are nothing more than computer programs that automatically simulate human conversation, either through text or voice. It makes use of artificial intelligence and is widely used in many...
by Aorta Admin | Jul 15, 2020 | marketing
Social media is definitely a golden platform for business to connect with consumers and lead generation. And many companies do perform social media activities to lift the business. Of course, there are some mistakes in which the companies ignored as unimportant. Let...
by Aorta Admin | Jul 14, 2020 | marketing
It is important to know the difference between copy and content writing. But before diving into differentiating, let me help you and myself to be clear about what actually content and copywriting is and then I’ll take you along with me to the differences....
by Aorta Admin | Jul 12, 2020 | marketing
Being a pool of professionals LinkedIn stands as a hot spot for Marketing and the Business professionals as well. LinkedIn is a more effective tool when it comes to B2B marketing since the target audience can be reached easily. In this article let us explore through...
