Podcasts in digital marketing

Podcasts in digital marketing

Even though Podcast took its form several years ago, it is on the track currently to bang the success in the business world. In this article let us explore why podcasting is essential to digital marketing Captive Audience As podcasts are usually aired in a specific...
Connecting Brand and Lead Generation!

Connecting Brand and Lead Generation!

Each and every business needs to have a basic understanding of its brand and then only explore means to perform lead generation. Let’s start with what a brand image means. Brand image is the customer’s perception of your product or services and Lead generation...
Why Facebook?

Why Facebook?

Why Facebook? According to Statista, there are more than 2.6 billion active monthly Facebook users across the globe. Facebook is the most used social media across the globe with more number of active users, Facebook is not only a platform for social connect it has...
Benefits of AI in Digital Marketing

Benefits of AI in Digital Marketing

Artificial Intelligence basically involves machines to think like humans. Artificial Intelligence is one of those technologies creating a storm in the field of business. As we know that there is no digital marketing without technology. In this article let us look into...
Long-Tail Keywords | one brilliant SEO tactic

Long-Tail Keywords | one brilliant SEO tactic

Long-tail keywords are the keywords which are quite longer than the usual keywords having lesser search volumes and higher conversion rates. However Long-tail keywords are not widely used by many bloggers like other short keywords due to the hesitation caused by...
All you need to know about WhatsApp Marketing!

All you need to know about WhatsApp Marketing!

Have you ever thought that why haven’t we started marketing on a platform that has one billion users when we market on platforms which has million active users? Can you guess about which platform am I speaking about? The SMS based platform WhatsApp, which has...
All you need to know about Twitter Marketing!

All you need to know about Twitter Marketing!

Why twitter? Twitter is one of the fastest-growing social media platforms across the globe, According to Oberlo, there are 330 million monthly active users and 145 million daily active users on twitter. Almost 75% of B2B Business market their product/services in...
The Role of Chatbots for Lead Generation!

The Role of Chatbots for Lead Generation!

The role of Chatbots for lead generation! What does chatbot really mean? Chatbots are nothing more than computer programs that automatically simulate human conversation, either through text or voice. It makes use of artificial intelligence and is widely used in many...
Mistakes to be avoided in Social Media Marketing

Mistakes to be avoided in Social Media Marketing

Social media is definitely a golden platform for business to connect with consumers and lead generation. And many companies do perform social media activities to lift the business. Of course, there are some mistakes in which the companies ignored as unimportant. Let...
Copywriting Vs Content writing

Copywriting Vs Content writing

It is important to know the difference between copy and content writing. But before diving into differentiating, let me help you and myself to be clear about what actually content and copywriting is and then I’ll take you along with me to the differences....
How to use LinkedIn for B2B Marketing?

How to use LinkedIn for B2B Marketing?

Being a pool of professionals LinkedIn stands as a hot spot for Marketing and the Business professionals as well. LinkedIn is a more effective tool when it comes to B2B marketing since the target audience can be reached easily. In this article let us explore through...
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