5 Important KPIs for your Digital Marketing Strategy

5 Important KPIs for your Digital Marketing Strategy

Different KPIs are used to track the effectiveness of business based on different situations. But why it is important to measure KPI for the digital marketing strategy? Before exploring the answer, first, let us know about KPI. The Key performance indicator is a...

How has social media marketing evolved over the years?

How has social media marketing evolved over the years?

A few years back, companies weren't serious about social media marketing. They considered social media to be solely a source of entertainment. But things have changed considerably in the last one or two years. With the substantial increase in user base across all...

Why is building a brand important for digital marketing?

Why is building a brand important for digital marketing?

A brand represents the sum of perceptions that people carry about a company and its offerings. When all the factors of the company work well, the overall brand stays healthy. There are many ways to improve branding, and digital marketing is one among them. An...

Why Video Marketing is the next best thing?

Why Video Marketing is the next best thing?

Video marketing is one of the most effective way to tell your stories, drive traffic and increase customer engagement. One of the best way to promote your brand online is video marketing. In order to create effective and impactful video marketing, you need to keep...

Challenges in digital marketing

Challenges in digital marketing

TRAFFIC TO THE WEBSITES An ongoing challenge for marketers is understanding which marketing channel to tap in and how to drive the target audience to your website to turn them into customers. Aorta helps you in solving this problem by making use of analytics to...

Why learn Digital Marketing at Aorta?

Why learn Digital Marketing at Aorta?

You got several training institutes in every nook and corner of cities and towns. These training institutes offer almost all the courses anyone would ask for. However, digital marketing isn't like any other course. Digital Marketing is an encapsulation of tons of...

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