Social Media – The current sensation!

Social media plays a crucial role in our day to day life, According to reports from Datareportal, there are more than 3.81 billion active users in social media all over the world with Facebook and YouTube both holding more than 2 billion monthly active users across the globe. The average time spent on a day by users in these popular social media platforms is roughly 2 hours and 29 minutes.

Social media platforms are not only used for entertainment purposes, but it is also used for business purposes. Setting up a social media account is absolutely free and easy, making it easy for any business to set up an account and start working on their social activities. In today’s digital world, using social media platforms to promote products/services and create brand awareness among their targeted audience has been the trend. Different social media platforms are used for different business streams – B2B and B2C. However, the ultimate aim of social media platforms is to connect with people and multiply business opportunities. Advertising through social media is cost-effective. It also helps in driving traffic to our website, improve lead generation and increase our conversion rate. It also helps in getting feedback from our customers. So, without a doubt, business through social media is one of the most effective ways of reaching out to our target audience and also engage them.

But, what does a website bring to the picture?

Website – The sign of credibility!

According to Internetlivestatus, more than 83,000 searches per second are done through Google. As your customers and competitors are already online, it is necessary for each and every business to showcase their online presence in a striking way. Every business requires a website to establish their purpose. It is more like a visiting card to your business. Creating a website and maintaining it costs slightly expensive when compared to social media but it is certainly cost-effective. Most of the small businesses which are present in social media do not have a website and this clearly is a disadvantage for them. Having an own website shows the official presence of the business. Whenever customers look to make a purchase decision, they look at the company’s website. They just don’t make decisions based on what they see on social media channels. A website adds more credibility to your business and your website ranking indicates how effective you are in the business when compared to your competitors. This is the main reason why companies perform SEO for their site and improve website rankings for a specific set of keywords. When a search is made and your website appears on the top 3 of the search results, you are more likely to attract website visitors, which can eventually lead to sales.

So, what does it lead us to?

Today in the digital world, there is a necessity for every business to have an improved online presence. For this, it is important for businesses to have a website as well as supportive social media platforms. Social Media platforms serve as complementary platforms for a website and help in adding value to your overall online presence. Having a website and social media platforms alone cannot meet your business needs. Therefore, it is important to undertake digital marketing to add value to our business. 

If you are on the watch for the company offering the best digital marketing services in Chennai, then Aorta could be one!

About the Author:

Balaje is a self-motivated person. As a B.Com graduate currently pursuing an MBA, he has recently started to write blogs using simple words that easily resonates with the target audience. 

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