LinkedIn is a busy digital platform where business deals and recruitments take place virally in this digital era. Many companies do find LinkedIn as a golden opportunity to make their business successful. It is a great digital platform for networking, lead generation, conversation and more. In this article let us discuss 5 LinkedIn tools that helps to boost your business performance.

1. LinkedIn sales navigator

LinkedIn Sales Navigator is a paid version tool of LinkedIn which helps to target the right customers in LinkedIn through its advanced filters. Sales navigator offers three kinds of subscription professional, team, and enterprise. Several major sales apps like Hubspot, drift and CRM programs can be integrated through sales navigator. Lead generation becomes much easy with sales navigator. If you are well versed about the free version then LinkedIn sales navigator is the next step for your business expansion.

2. LinkedIn Elevate

LinkedIn Elevate is used to explore articles that are much more related to your specified industry and business and it can be shared with our network. LinkedIn elevates works with the combined algorithm of LinkedIn Pulse and Newsle. Elevate pricing is based on the size of the company you run and varies accordingly. LinkedIn elevate helps to showcase your company’s products, increase brand awareness, and increase productivity.

3. LinkedIn Ads

You may ask that there are several sources for advertising then what is special about LinkedIn Ads. Yes, it has many advantages. LinkedIn helps to connect with a more professional audience in which its easy for the companies to seek the target consumers. The lead-accelerator feature in LinkedIn helps you to avail most targeted prospects and high leads. LinkedIn ads usually have high conversion rates. Sources say that LinkedIn’s user to lead conversion is 6.1%.

4. LinkedIn Sponsored InMail

Through LinkedIn Sponsored InMail you can send messages to the LinkedIn member with whom you didn’t get connected. Since it is delivered directly to the person’s inbox whom you want it grabs personalized attention from your targeted audience. The Inmails sent to the members based on the pay-per-send basis. The budget for the LinkedIn Sponsored InMail varies depending upon your targeted LinkedIn audience.

5. LinkedIn talent solutions

LinkedIn talent solutions help you to fetch the right talent from the pool. The features like recruiter, recruiter lite, job slot, job post are highly useful for hiring people. Recruiter is a highly powerful tool in which you can contact anyone on LinkedIn through advanced filters whereas career lite for companies who recruit less frequently.

LinkedIn is a digital hub of opportunities for job seekers, recruiters, and business people. If you focus the right target with the right tool then success awaits you. Looking for social media marketing services in Chennai? Aorta should be your destination.

Dhivya Manick

Dhivya Manick



 Dhivya is a fiction fanatic. She believes in the magic of words since words are great decision makers of situations. She is passionate about writing articles, poetries, and quotes. As a student pursuing MBA she wishes to convey the business concepts and her views on it through simple understandable language. Dhivya is currently writing articles focussing on business and management.

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